Can Bad Acoustics Put You Off Your Food?

According to restaurant surveys, the biggest complaint from restaurant customers after poor service is noise. There is good reason for restaurant owners to take this seriously as the effect of noise on customers also works at a deeper level when it comes to the links between our senses according to a study.

Anyone who has been to a busy restaurant will understand that noise levels can get out of hand. Depending on what kind of occasion it is, noise may even help with the atmosphere, but when it comes to actually enjoying food, less noise means more enjoyment.

A recent study by Manchester University showed that bad acoustics can affect the way our food tastes. Saltiness and sweetness were detected more strongly when it was quiet than when background noise was introduced. The experiment had participants eating the same foods and it turns out people actually enjoyed the taste of their food more when they had a bit as opposed to a lot of background noise.

This may explain why a quiet restaurant is often the choice for romantic meals. Besides being able to hear what your partner is saying, the extra enjoyment they get from their food is likely to make the occasion more memorable.